What's the 2nd most important persuasive document you can give a potential customer?
The most important document, second only to a winning proposal, isa case studyto credibly demonstrate that you have successfully solved problems for others similar to your potential customer's issues. It leapfrogs your marketing from lead generation directly into serious contract consideration.
It provides independent evidence of your corporate claims.
Why is a well written professional business case study so powerful?
It leverages your customers as your advocates. Your message is multiplied.
It illustrates your solution with a context. Case studies ground your solution with relevance.
It informs potential customers that they are dealing with a mature product or service. This allays potential fears about being the first to risk trying a new solution.
It highlightsnot only the product or service, but also the customer process others used to arrive at your solution. This provides instant creditability.
It is memorable. A well crafted case study adds the proper energy and conviction enhancing retention of your unique solution and your company.
Why hire a freelancer for business copywriting?
An independent professional supports you on a project basis saving money.
Saves the opportunity costs of an employee tasked to author a short term specialized project in an area for which they may not have professional training.
ALANSA creates case studies with a proven client interactive process developed over the course of more than 5 years.
ALANSA has experience in business-to-government (B2G) and business-to-business (B2B) content creation.
Establish an inventory of well crafted case studies now and use them in a variety of marketing venues:
Standalone Marketing, Business development support collateral, Newsletters, Webinars, White Papers, PowerPoint Presentations, Internal training, online copy, and Byline articles
Click on the Q&A icon to the right and learn about effective case studies.
Case Study Q&A
Contact us now to assist you to create professional case studies